"A household based in north London seeks an exceptional and experienced instructor to assist their most junior child on his initial journey to growing into an English gentleman."
When reading this listing, you might easily miss the wording "beginning" as just figurative language.
But, it might be the most important element of this distinctive job advert, as it seeks to hire a teacher for a one-year-old.
Many of submissions have since been submitted since the unnamed family advertised their request for the £180,000 per year tutor, who has to be "someone very special".
Over the last few weeks, the advert has received notice in the press, with many asking why?
Forward-Thinking Method
A tutoring expert, chief executive of Tutors International, which is helping the family in their hunt, explained that despite initial scepticism, he found the concept "forward-looking", and "innovative".
When he met the family, he noted they appreciated the unconventional character of their requirement, and how young their son is.
But, they clarified that they "didn't want to wait any longer" to engage a tutor, as they had waited until their older child was five, and by that stage "cultural conditioning had by then become established".
What precisely does the family mean by "cultural leaning"?
It's "all-encompassing", Adam responded. "The way you eat, the manner you speak".
He said the elder child had picked up "very nuanced, body language" from the family, and had adopted their cultural norms. The family explained to him they hoped to prevent history to recur with their younger child.
The intention: To bring in a English tutor, who needs to speak with standard English accent, to guide the baby from the very start.
Natural Absorption
"A lot of the development at the start here is rather acquired indirectly," said the CEO.
It's via this subtle influence that the family are hoping the child will adopt the English characteristics they want to cultivate.
He noted the tutor had to be somebody who studied at "the right kinds of schools – similar types of schools as the family plan to send their son to".
"The tutor just has to be the right kind of person, they'll be performing things they aren't even aware they're doing, simply by nature," he commented.
Expense Not a Factor
The family explained to the expert the selected educator should ideally also have understanding of or enthusiasm in riding, alpine skiing, artistic pursuits and musical activities so as to influence the child in a diverse set of interests.
Furthermore though, he explained the family hoped the tutor to enrol the child on a variety of lessons so the child would be "horseback riding and learning an musical instrument by the time they are around three years old".
In the family's view, guiding their son grow into a "English gentleman" will result in accomplishment and provide access.
"Considering the rights and wrongs of that, because it's certainly a social class indicator," he adds.
However, in spite of all this tutelage in "English culture", could the child absorb so-called cultural bias from the multicultural family he lives with anyway?
"Absolutely", said he. "The family know this could fail, but they've merely embraced the view of, 'let's give it a go and we'll proceed as early as we can', because the expense of it is not a concern," he stated.
Impractical
There are some in the tutoring industry who express those reservations.
An education leader, head and founder of a tutoring service, who supplies personal educators, commented that "the process of adopting dual cultures, or actually, becoming oneself, is something that must be experienced personally, not designed."
Peter wrote that he had relocated from China to the UK at the period of childhood, and had been educated experiencing and practicing dual heritages. He progressed to study at the University of Cambridge.
"The concept that one individual can serve as a living vessel of Britishness, a person who can somehow impart the qualities of a UK sophisticate upon a one-year-old child, seems to me naive and impractical," he stated.
"In my experience, engaging a typically British tutor from early childhood will does not instantly achieve the result they want.
"I never had such a figure, and yet I have been lucky enough to experience several of the situations they desire for their son."
He continued: "The truth is, cultural identity can not be dictated from the outside influences; it must be embraced, and it must originate internally."
Purchasing UK Culture
Naturally, English culture is something the CEO thinks can be educated – and sold.
"In my view the reality that the international society regards us in this respect is something that we should be cherishing|valuing|appreciating
